Subscribers of Netflix and MultiChoice Showmax in Africa 2021

On the whole African continent, Netflix was estimated to reach some 2.6 million subscribers by the end of 2021, out of a population of about 1.2 billion people. By its turn, the Pay-TV service from MultiChoice's Showmax counted 861 thousand users in Africa. MultiChoice Showmax is part of the MultiChoice Group, a South-African company and provides the service in over 13 countries in Sub-Saharan Africa, while the American company is present in all 54 African countries. In 2020, MultiChoice Group had about 20 million users in Africa.