Share of Canadians who fast forward through TV advertisements 2019

Published by Statista Research Department, Jan 5, 2023
In a study conducted between October 2018 and December 2019 on Canadian consumer behavior towards advertising found, that 69.75 percent of respondents agreed with the statement that when watching recorded TV programs they usually fast forward through the ads. Further 15.07 percent of respondents said they did no such thing.

Share of Canadians who fast forward through advertisements when watching recorded TV programs as of December 2019

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Release date

September 2020

Region

Canada

Survey time period

October 2018 to December 2019

Number of respondents

37,339 respondents

Age group

14 years and older

Method of interview

Online survey

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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