According to a survey published in 2020, Facebook was the most popular social media among Italians aged 35 years and older to follow museums, galleries, and similar cultural institutions online. For instance, about seven in ten respondents aged between 35 and 44 years claimed to use this platform to check the online content published by such cultural institutions. By contrast, Instagram was as popular as Facebook among interviewees aged between 18 and 34 years.
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by age group
Characteristic
Facebook
Instagram
Twitter
YouTube
TikTok
Other
Does not know
Does not follow museums, galleries, or cultural institutions on social media
Multiple answers were possible.
The survey question was phrased by the source as follows: "Di solito, quali social media preferisci usare per seguire i contenuti online pubblicati da musei, gallerie o istituti culturali? Seleziona tutte le risposte che ritieni opportune".
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YouGov Italy. (September 18, 2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1175862/top-social-media-among-italians-to-follow-museums-by-age-group/
YouGov Italy. "Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by age group." Chart. September 18, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1175862/top-social-media-among-italians-to-follow-museums-by-age-group/
YouGov Italy. (2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1175862/top-social-media-among-italians-to-follow-museums-by-age-group/
YouGov Italy. "Preferred Social Media Platforms among Italians to Follow Museums, Galleries, and Similar Cultural Institutions Online in 2020, by Age Group." Statista, Statista Inc., 18 Sep 2020, https://www.statista.com/statistics/1175862/top-social-media-among-italians-to-follow-museums-by-age-group/
YouGov Italy, Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by age group Statista, https://www.statista.com/statistics/1175862/top-social-media-among-italians-to-follow-museums-by-age-group/ (last visited December 21, 2024)
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by age group [Graph], YouGov Italy, September 18, 2020. [Online]. Available: https://www.statista.com/statistics/1175862/top-social-media-among-italians-to-follow-museums-by-age-group/
