As of 2019, Facebook was by far the most used social network among jewelry stores, with virtually all stores interviewed having an account on the popular social network. This is what emerged from a survey on online presence of jewelry stores, conducted on a sample of stores that already had a social media account. Instagram resulted to be quite popular as well, with over 30 percent of the respondents using it.
Italian jewelry stores' main rationale for having a social network account was to gain additional exposure.
Which of the following social networks do you use for your jewelry store?
This question was phrased by the source as follows: "Quali dei seguenti social network utilizza per la propria attività aziendale?"
The source does not provide additional information about the survey methodology.
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Federpreziosi. (July 31, 2020). Which of the following social networks do you use for your jewelry store? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1175846/most-popular-social-networks-among-jewelry-stores-in-italy/
Federpreziosi. "Which of the following social networks do you use for your jewelry store?." Chart. July 31, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1175846/most-popular-social-networks-among-jewelry-stores-in-italy/
Federpreziosi. (2020). Which of the following social networks do you use for your jewelry store?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1175846/most-popular-social-networks-among-jewelry-stores-in-italy/
Federpreziosi. "Which of The following Social Networks Do You Use for Your Jewelry Store?." Statista, Statista Inc., 31 Jul 2020, https://www.statista.com/statistics/1175846/most-popular-social-networks-among-jewelry-stores-in-italy/
Federpreziosi, Which of the following social networks do you use for your jewelry store? Statista, https://www.statista.com/statistics/1175846/most-popular-social-networks-among-jewelry-stores-in-italy/ (last visited December 22, 2024)
Which of the following social networks do you use for your jewelry store? [Graph], Federpreziosi, July 31, 2020. [Online]. Available: https://www.statista.com/statistics/1175846/most-popular-social-networks-among-jewelry-stores-in-italy/