According to a survey published in 2020, Facebook was the most popular social media among Italians to follow museums, galleries, and similar cultural institutions online. About six in ten respondents claimed to use this social medium to check the online content published by such cultural institutions. Moreover, YouTube was slightly more popular than Instagram, while just six percent of interviewees claimed to followed museums on TikTok.
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020
Multiple answers were possible.
The survey question was phrased by the source as follows: "Di solito, quali social media preferisci usare per seguire i contenuti online pubblicati da musei, gallerie o istituti culturali? Seleziona tutte le risposte che ritieni opportune".
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YouGov Italy. (September 18, 2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1175838/preferred-social-media-platforms-among-italians-to-follow-museums-online/
YouGov Italy. "Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020." Chart. September 18, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1175838/preferred-social-media-platforms-among-italians-to-follow-museums-online/
YouGov Italy. (2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1175838/preferred-social-media-platforms-among-italians-to-follow-museums-online/
YouGov Italy. "Preferred Social Media Platforms among Italians to Follow Museums, Galleries, and Similar Cultural Institutions Online in 2020." Statista, Statista Inc., 18 Sep 2020, https://www.statista.com/statistics/1175838/preferred-social-media-platforms-among-italians-to-follow-museums-online/
YouGov Italy, Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020 Statista, https://www.statista.com/statistics/1175838/preferred-social-media-platforms-among-italians-to-follow-museums-online/ (last visited December 30, 2024)
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020 [Graph], YouGov Italy, September 18, 2020. [Online]. Available: https://www.statista.com/statistics/1175838/preferred-social-media-platforms-among-italians-to-follow-museums-online/
