In 2019, almost 60 percent of Polish cinemagoers declared that watching advertisements was a waste of time. Moreover, 52 percent of respondents stated that they rarely noticed newspaper and magazine ads.
Attitudes to advertisements among people who go to the cinema in Poland in 2019
People who have gone to the cinema in the past 12 months
Supplementary notes
* Data collected from two types of respondents:
People who have gone to the cinema in the past 12 months, N=9,402
People who have not gone to the cinema in the past 12 months, N=10,730
Survey conducted by a mix of CAWI, CAPI and PAPI methods.
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Polish Film Institute. (December 23, 2019). Attitudes to advertisements among people who go to the cinema in Poland in 2019 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1175751/poland-cinemagoers-attitudes-to-ads/
Polish Film Institute. "Attitudes to advertisements among people who go to the cinema in Poland in 2019." Chart. December 23, 2019. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1175751/poland-cinemagoers-attitudes-to-ads/
Polish Film Institute. (2019). Attitudes to advertisements among people who go to the cinema in Poland in 2019. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1175751/poland-cinemagoers-attitudes-to-ads/
Polish Film Institute. "Attitudes to Advertisements among People Who Go to The Cinema in Poland in 2019." Statista, Statista Inc., 23 Dec 2019, https://www.statista.com/statistics/1175751/poland-cinemagoers-attitudes-to-ads/
Polish Film Institute, Attitudes to advertisements among people who go to the cinema in Poland in 2019 Statista, https://www.statista.com/statistics/1175751/poland-cinemagoers-attitudes-to-ads/ (last visited November 23, 2024)
Attitudes to advertisements among people who go to the cinema in Poland in 2019 [Graph], Polish Film Institute, December 23, 2019. [Online]. Available: https://www.statista.com/statistics/1175751/poland-cinemagoers-attitudes-to-ads/
