Social media used to follow brands in Germany 2020

Published by
Stacy Jo Dixon,
Apr 28, 2022
A survey during the third quarter of 2020 found that 30 percent of Instagram users in Germany were using the social network to follow brands or companies. Twitter ranked in second place with 28 percent of Twitter audiences in Germany using the service to follow brands.

Share of social media audiences in Germany who use select social networks to follow brands and companies as of 3rd quarter 2020

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Release date

September 2020

Region

Germany

Survey time period

Q3 2020

Number of respondents

approx. 2,000

Age group

15 years and older

Special properties

among users of the following social media

Method of interview

Online panel

Supplementary notes

The figures represent how many of those using the following social media are using them to follow brands / companies.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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