Social media used to follow brands in the UK 2020

Published by
Stacy Jo Dixon,
Apr 28, 2022
A survey during the third quarter of 2020 found that 36 percent of Instagram users in the United Kingdom (UK) were using the social network to follow brands or companies. Twitter ranked in second place with 31 percent of Twitter audiences in the UK using the service to follow brands.

Share of social media audiences in the United Kingdom (UK) who use select social networks to follow brands and companies as of 3rd quarter 2020

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Release date

September 2020

Region

United Kingdom

Survey time period

Q3 2020

Number of respondents

approx. 2,000

Age group

15 years and older

Special properties

among users of the following social media

Method of interview

Online panel

Supplementary notes

The figures represent how many of those using the following social media are using them to follow brands / companies

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