According to a study by Pi Datametrics, travel provider TUI performed best for holiday search terms in the United Kingdom in the first quarter of 2024. Between January and March 2024, tui.co.uk was the most visible website for users searching for holiday terms through Google UK, with a share of voice of 11.76 percent. Loveholidays.com ranked second on the list with a 4.81 percent share of voice.
Leading websites for holiday searches in the United Kingdom in 1st quarter of 2024, by share of voice
¹ Based on 9,976 of the most commercially valuable terms in the Flights, Holidays, Holiday types, and Accommodation categories through Google UK. Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online.
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Pi Datametrics. (March 15, 2024). Leading websites for holiday searches in the United Kingdom in 1st quarter of 2024, by share of voice [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1175686/leading-holiday-booking-websites-uk/
Pi Datametrics. "Leading websites for holiday searches in the United Kingdom in 1st quarter of 2024, by share of voice." Chart. March 15, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1175686/leading-holiday-booking-websites-uk/
Pi Datametrics. (2024). Leading websites for holiday searches in the United Kingdom in 1st quarter of 2024, by share of voice. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1175686/leading-holiday-booking-websites-uk/
Pi Datametrics. "Leading Websites for Holiday Searches in The United Kingdom in 1st Quarter of 2024, by Share of Voice." Statista, Statista Inc., 15 Mar 2024, https://www.statista.com/statistics/1175686/leading-holiday-booking-websites-uk/
Pi Datametrics, Leading websites for holiday searches in the United Kingdom in 1st quarter of 2024, by share of voice Statista, https://www.statista.com/statistics/1175686/leading-holiday-booking-websites-uk/ (last visited December 18, 2024)
Leading websites for holiday searches in the United Kingdom in 1st quarter of 2024, by share of voice [Graph], Pi Datametrics, March 15, 2024. [Online]. Available: https://www.statista.com/statistics/1175686/leading-holiday-booking-websites-uk/
