According to an analysis by Pi Datametrics, Google UK searches for all-inclusive holidays have experienced an increasing trend from November 2022 to April 2023. Over that period, the search volume on Google UK for this travel-related query grew by roughly 158 percent. Meanwhile, when looking at the leading websites for holiday searches in the UK based on the share of voice, tui.co.uk topped the ranking in the first quarter of 2023.
Volume of Google search for travel-related terms in the United Kingdom (UK) from November 2022 to April 2023
Characteristic
Seasonal
Holiday homes
Camping and caravans
All-inclusive
Beach
Family
Golf
Ski and snow
City break
Luxury
Gap year
Around the world
Nov 1, 2022
123,680
88,210
23,290
51,860
32,407
34,100
35,840
151,840
18,520
13,586
19,210
6,830
Dec 1, 2022
137,155
104,710
23,290
48,010
38,173
38,250
33,020
251,280
18,030
15,155
18,180
6,820
Jan 1, 2023
443,210
222,110
77,120
93,467
97,430
88,817
68,630
277,130
25,350
27,638
26,190
8,810
Feb 1, 2023
209,075
152,510
62,660
74,000
69,957
61,167
51,810
164,710
26,030
18,021
18,710
6,270
Mar 1, 2023
251,450
152,820
76,290
95,697
89,537
64,567
56,163
127,780
30,030
21,300
20,970
8,690
Mar 31, 2023
287,125
152,830
113,380
113,187
102,380
71,600
52,973
68,070
29,040
22,390
18,060
8,720
Apr 30, 2023
251,440
152,820
139,080
133,697
112,060
67,190
57,493
50,660
29,670
22,190
17,470
7,870
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Pi Datametrics. (June 30, 2023). Volume of Google search for travel-related terms in the United Kingdom (UK) from November 2022 to April 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1175675/google-uk-most-searched-holiday-terms/
Pi Datametrics. "Volume of Google search for travel-related terms in the United Kingdom (UK) from November 2022 to April 2023." Chart. June 30, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1175675/google-uk-most-searched-holiday-terms/
Pi Datametrics. (2023). Volume of Google search for travel-related terms in the United Kingdom (UK) from November 2022 to April 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1175675/google-uk-most-searched-holiday-terms/
Pi Datametrics. "Volume of Google Search for Travel-related Terms in The United Kingdom (Uk) from November 2022 to April 2023." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1175675/google-uk-most-searched-holiday-terms/
Pi Datametrics, Volume of Google search for travel-related terms in the United Kingdom (UK) from November 2022 to April 2023 Statista, https://www.statista.com/statistics/1175675/google-uk-most-searched-holiday-terms/ (last visited December 18, 2024)
Volume of Google search for travel-related terms in the United Kingdom (UK) from November 2022 to April 2023 [Graph], Pi Datametrics, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1175675/google-uk-most-searched-holiday-terms/
