A 2018 survey conducted among British retailers revealed that more than half of the respondents provided more information about their products online, e.g. exact measurements, in order to reduce delivery return rates. Second most popular action taken by the retailers was making the returns policy more transparent e.g. making it more prominent on a website. In contrast, introducing a ‘try before you buy’ service that allows customers to only pay for items they decide to keep was the least preferred solution, with less than one fifth of respondents choosing this.
Leading methods introduced by retailers to reduce delivery return rates in the United Kingdom (UK) in 2018
Characteristic
Percentage of retailers who have taken this step
Provided more information about products online, e.g. exact measurements
52%
Made the returns policy more transparent e.g. making it more prominent on a website
48%
Increased the price of items to cover the cost of managing and processing returns
29%
Worked with a logistics provider to speed up the returns process
28%
Introduced a new system to handle returned stock that can’t be re-sold
26%
Ensured ‘quality purchases’ by limiting the options available to customers based on preferences
25%
Reduced the time customers have to return items to get a clearer picture of stock inventory
23%
Lengthened their returns policy
23%
Hired more employees to process and manage returns
20%
Introduced a ‘try before you buy’ service – allowing customers to only pay for items they decide to keep
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Barclaycard. (June 26, 2018). Leading methods introduced by retailers to reduce delivery return rates in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1175650/retailer-actions-taken-to-reduce-returns-uk/
Barclaycard. "Leading methods introduced by retailers to reduce delivery return rates in the United Kingdom (UK) in 2018." Chart. June 26, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1175650/retailer-actions-taken-to-reduce-returns-uk/
Barclaycard. (2018). Leading methods introduced by retailers to reduce delivery return rates in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1175650/retailer-actions-taken-to-reduce-returns-uk/
Barclaycard. "Leading Methods Introduced by Retailers to Reduce Delivery Return Rates in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 26 Jun 2018, https://www.statista.com/statistics/1175650/retailer-actions-taken-to-reduce-returns-uk/
Barclaycard, Leading methods introduced by retailers to reduce delivery return rates in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/1175650/retailer-actions-taken-to-reduce-returns-uk/ (last visited November 22, 2024)
Leading methods introduced by retailers to reduce delivery return rates in the United Kingdom (UK) in 2018 [Graph], Barclaycard, June 26, 2018. [Online]. Available: https://www.statista.com/statistics/1175650/retailer-actions-taken-to-reduce-returns-uk/
