Market share of HM Sampoerna 2015-2023
In 2023, HM Sampoerna had a 28.6 percent share of the Indonesian cigarette market. HM Sampoerna produces both white cigarettes and kretek (clove cigarettes). Cigarette brands under the HM Sampoerna brand include Sampoerna A, Sampoerna Kretek, and Dji Sam Soe.