Major consumer expectations of fruit drinks in Japan 2020

Leading expectations in regards to fruit-based beverages in Japan as of August 2020

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Release date

September 2020

Region

Japan

Survey time period

August 1 to 5, 2020

Number of respondents

10,196*

Age group

10 years and older

Special properties

five leading answers; multiple answers were allowed

Method of interview

Online survey

Supplementary notes

*Out of an initial survey sample of 10,196 respondents, 33.9 percent stated that they did not drink fruit-based beverages. The question was directed at the remaining respondents who drank fruit-based beverages.

Original question: "What are your expectations regarding fruit-based beverages?"

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