In 2023, search was the leading digital ad format in Spain, accounting for 32.5 percent of total digital ad spending in the European country. Social media and display followed, with 28.3 percent and 22.5 percent, respectively.
Distribution of digital advertising spending in Spain in 2023, by format
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IAB Spain. (February 28, 2024). Distribution of digital advertising spending in Spain in 2023, by format [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1175349/percentage-of-investment-advertising-in-media-digital-by-type-spain/
IAB Spain. "Distribution of digital advertising spending in Spain in 2023, by format." Chart. February 28, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1175349/percentage-of-investment-advertising-in-media-digital-by-type-spain/
IAB Spain. (2024). Distribution of digital advertising spending in Spain in 2023, by format. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1175349/percentage-of-investment-advertising-in-media-digital-by-type-spain/
IAB Spain. "Distribution of Digital Advertising Spending in Spain in 2023, by Format." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1175349/percentage-of-investment-advertising-in-media-digital-by-type-spain/
IAB Spain, Distribution of digital advertising spending in Spain in 2023, by format Statista, https://www.statista.com/statistics/1175349/percentage-of-investment-advertising-in-media-digital-by-type-spain/ (last visited July 22, 2024)
Distribution of digital advertising spending in Spain in 2023, by format [Graph], IAB Spain, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1175349/percentage-of-investment-advertising-in-media-digital-by-type-spain/