Respondents' intention to buy gifts during Tet Vietnam 2020, by geographical area

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey conducted by Infocus Mekongthat studied consumer behavior during Tet in Vietnam, 88 percent of respondents from North of Vietnam planned on buying a gift for someone while 83 percent of those from the South planned to do so. Overall, a majority of respondents had intentions to purchase gifts during the cultural celebration.

Respondents' intention to buy gifts during Tet in Vietnam in 2020, by geographical area

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Release date

September 2020

Region

Vietnam

Survey time period

2020

Number of respondents

2,964 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: Are you planning on buying a gift for someone this Tet?

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