In 2023, out-of-home (OOH) advertising spending worldwide reached nearly 42 billion U.S. dollars, with the Asia-Pacific (APAC) region alone accounting for approximately 20.2 billion dollars. Europe followed with 10.3 billion dollars, while the revenue across the United States and Canada collectively amounted to 9.4 billion dollars. Digital out-of-home (DOOH) ad spend's share in total outdoor ad revenues worldwide stood at 35.7 percent in 2023, on average.
Out-of-home (OOH) advertising spending worldwide in 2023, by region
(in billion U.S. dollars)
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World Out of Home Organization. (July 18, 2024). Out-of-home (OOH) advertising spending worldwide in 2023, by region (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1175290/ooh-advertising-spending-worldwide-by-region/
World Out of Home Organization. "Out-of-home (OOH) advertising spending worldwide in 2023, by region (in billion U.S. dollars)." Chart. July 18, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1175290/ooh-advertising-spending-worldwide-by-region/
World Out of Home Organization. (2024). Out-of-home (OOH) advertising spending worldwide in 2023, by region (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1175290/ooh-advertising-spending-worldwide-by-region/
World Out of Home Organization. "Out-of-home (Ooh) Advertising Spending Worldwide in 2023, by Region (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Jul 2024, https://www.statista.com/statistics/1175290/ooh-advertising-spending-worldwide-by-region/
World Out of Home Organization, Out-of-home (OOH) advertising spending worldwide in 2023, by region (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1175290/ooh-advertising-spending-worldwide-by-region/ (last visited December 22, 2024)
Out-of-home (OOH) advertising spending worldwide in 2023, by region (in billion U.S. dollars) [Graph], World Out of Home Organization, July 18, 2024. [Online]. Available: https://www.statista.com/statistics/1175290/ooh-advertising-spending-worldwide-by-region/
