According to a survey on cosmetics consumption in Brazil, product recommendations from bloggers and influencers were far more important for Brazilian women than for men. As of June 2020, nearly three out of every ten female respondents stated taking into consideration advice from internet celebrities, while only three percent of male respondents in Brazil reported the same. For both genders, price and brand were the most influential factors when deciding to buy beauty and personal care products.
Factors influencing the purchase of beauty and personal care products in Brazil as of June 2020, by gender
The survey was carried out among 9,300 respondents in 44 countries. The source does not provide the exact number of respondents from Brazil, or information on age.
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Picodi. (June 29, 2020). Factors influencing the purchase of beauty and personal care products in Brazil as of June 2020, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1175100/factors-considered-cosmetics-purchase-brazil/
Picodi. "Factors influencing the purchase of beauty and personal care products in Brazil as of June 2020, by gender." Chart. June 29, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1175100/factors-considered-cosmetics-purchase-brazil/
Picodi. (2020). Factors influencing the purchase of beauty and personal care products in Brazil as of June 2020, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1175100/factors-considered-cosmetics-purchase-brazil/
Picodi. "Factors Influencing The Purchase of Beauty and Personal Care Products in Brazil as of June 2020, by Gender." Statista, Statista Inc., 29 Jun 2020, https://www.statista.com/statistics/1175100/factors-considered-cosmetics-purchase-brazil/
Picodi, Factors influencing the purchase of beauty and personal care products in Brazil as of June 2020, by gender Statista, https://www.statista.com/statistics/1175100/factors-considered-cosmetics-purchase-brazil/ (last visited December 23, 2024)
Factors influencing the purchase of beauty and personal care products in Brazil as of June 2020, by gender [Graph], Picodi, June 29, 2020. [Online]. Available: https://www.statista.com/statistics/1175100/factors-considered-cosmetics-purchase-brazil/
