Argentina: aspects considered when buying cosmetics 2020, by gender

According to a survey conducted among Argentinians in June 2020, price was the most important aspect considered by men and women respondents when buying cosmetics and personal care products. That month, 73 percent of female respondents and 64 percent of their male counterparts said that price played an essential role when shopping for those type of items. Brands were the second most important factor influencing cosmetics consumption among interviewees, with half of men and 58 percent of women surveyed stating that brands influenced their shopping behavior. On the contrary, recommendations from bloggers or influencers were taken into account by only 15 percent of Argentine female and male respondents.