E-commerce areas where AI is useful according to executives 2021

Future areas in which AI will help e-commerce businesses according to decision makers in North America and Europe in 2021

CharacteristicShare of respondents
Personalization 70%
Site search 54%
Forecasting 52%
Marketing 43%
Pricing 38%
Customer services 34%
Sales 28%
Fraud prevention 25%
Product assortments 19%
Delivery 15%
Order management 15%
I don't believe AI will help our company 4%
Other 3%
Created with Highcharts 7.2.2Share of respondents70%70%54%54%52%52%43%43%38%38%34%34%28%28%25%25%19%19%15%15%15%15%4%4%3%3%PersonalizationSite searchForecastingMarketingPricingCustomer servicesSalesFraud preventionProduct assortmentsDeliveryOrder managementI don't believe AI will help our companyOther
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%
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Source

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SearchNode

Release date

July 2021

Region

North America, Europe

Survey time period

October 2020

Number of respondents

100 e-commerce decision-makers

Supplementary notes

Original question: 'Where do you believe AI will help your business in 2021?'

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