Price was the most important aspect considered by respondents when buying cosmetics and personal care products, according to a survey conducted among Mexican men and women in June 2020. That month, 72 percent of female respondents and 64 percent of male interviewees said price plays an essential role when shopping for those kind of items. Brands were considered the second most important factor influencing cosmetics consumption by interviewees, with over half of men and women surveyed reporting considering them as relevant when shopping for beauty products. According to a similar survey, the brand was slightly more important than the price for Colombian male respondents.
Factors influencing the purchase of beauty and personal care products in Mexico as of June 2020, by gender
The survey was carried out among 9,300 respondents in 44 countries. The source does not provide the exact number of respondents in Mexico, or information on age.
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Picodi. (June 30, 2020). Factors influencing the purchase of beauty and personal care products in Mexico as of June 2020, by gender [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1175060/factors-considered-cosmetics-purchase-mexico/
Picodi. "Factors influencing the purchase of beauty and personal care products in Mexico as of June 2020, by gender." Chart. June 30, 2020. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1175060/factors-considered-cosmetics-purchase-mexico/
Picodi. (2020). Factors influencing the purchase of beauty and personal care products in Mexico as of June 2020, by gender. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1175060/factors-considered-cosmetics-purchase-mexico/
Picodi. "Factors Influencing The Purchase of Beauty and Personal Care Products in Mexico as of June 2020, by Gender." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1175060/factors-considered-cosmetics-purchase-mexico/
Picodi, Factors influencing the purchase of beauty and personal care products in Mexico as of June 2020, by gender Statista, https://www.statista.com/statistics/1175060/factors-considered-cosmetics-purchase-mexico/ (last visited November 13, 2024)
Factors influencing the purchase of beauty and personal care products in Mexico as of June 2020, by gender [Graph], Picodi, June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1175060/factors-considered-cosmetics-purchase-mexico/
