Sports drink market size in Japan 2015-2024

Published by C. Diep, Jul 5, 2024

The value of the sports drink market in Japan amounted to 215 billion Japanese yen in 2023, representing a decrease from 244 billion yen in 2015. Figures were forecast to stay on a similar level in the following year. The domestic sports drink market includes isotonic and hypotonic beverages, with the isotonic drinks Pocari Sweat and Aquarius being major sports drink brands.

Value of the sports drink market in Japan from 2015 to 2023 with a forecast for 2024 (in billion Japanese yen)

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Release date

June 2024

Region

Japan

Survey time period

2015 to 2023

Supplementary notes

*Forecast. 

Data prior to 2020 come from previous reports.
100 Japanese yen equal 0.62 U.S. dollars or 0.58 euros as of July 2024.
Values have been rounded. 

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Major manufacturers

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Expenditure

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Consumer behavior

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