In 2022, Douyin, the popular Chinese short video app, generated 1.5 trillion yuan from its live commerce business. More than two thirds of the online shoppers in China have heard about Douyin's live streaming shopping.
Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022
(in billion yuan)
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100ec.cn. (March 22, 2023). Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/
100ec.cn. "Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan)." Chart. March 22, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/
100ec.cn. (2023). Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/
100ec.cn. "Transaction Value of Livestream Commerce on Chinese Short Video App Douyin (Tik Tok) in China from 2018 to 2022 (in Billion Yuan)." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/
100ec.cn, Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan) Statista, https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/ (last visited December 21, 2024)
Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan) [Graph], 100ec.cn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/
