GMV of live streaming shopping on Douyin in China 2018-2022

Published by
Yihan Ma
,
Dec 20, 2024
In 2022, Douyin, the popular Chinese short video app, generated 1.5 trillion yuan from its live commerce business. More than two thirds of the online shoppers in China have heard about Douyin's live streaming shopping.

Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan)

CharacteristicGross merchandise value in billion yuan
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Showing entries 1 to 5 (5 entries in total)
Statistic: Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan)

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Release date

March 2023

Region

China

Survey time period

2018 to 2022

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euro (as of March 2023).

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