From December 2019 to July 2020, around 26.4 percent of the social media users from low-tier cities in China mentioned that they buy cosmetics and beauty products from live streaming, higher than the 21.5 percent among high-tier city residents. Meanwhile, around 2.6 percent of respondents from low-tier cities who bought beauty product online shopped via Kuaishou, a Chinese short video app.
Most frequently mentioned online beauty products purchasing channels on social media among low-tier city population in China as of July 2020
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According to the source, the research was conducted by analysing more than two million user comments and posts on the following social platforms: Weibo, Xiaohongshu, Douyin, Bilibili, Zhihu, Tmall, and WeChat official accounts.
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CBNData. (September 14, 2020). Most frequently mentioned online beauty products purchasing channels on social media among low-tier city population in China as of July 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1174764/china-online-beauty-products-buying-channels-among-low-tier-city-residents/
CBNData. "Most frequently mentioned online beauty products purchasing channels on social media among low-tier city population in China as of July 2020." Chart. September 14, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1174764/china-online-beauty-products-buying-channels-among-low-tier-city-residents/
CBNData. (2020). Most frequently mentioned online beauty products purchasing channels on social media among low-tier city population in China as of July 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1174764/china-online-beauty-products-buying-channels-among-low-tier-city-residents/
CBNData. "Most Frequently Mentioned Online Beauty Products Purchasing Channels on Social Media among Low-tier City Population in China as of July 2020." Statista, Statista Inc., 14 Sep 2020, https://www.statista.com/statistics/1174764/china-online-beauty-products-buying-channels-among-low-tier-city-residents/
CBNData, Most frequently mentioned online beauty products purchasing channels on social media among low-tier city population in China as of July 2020 Statista, https://www.statista.com/statistics/1174764/china-online-beauty-products-buying-channels-among-low-tier-city-residents/ (last visited July 22, 2024)
Most frequently mentioned online beauty products purchasing channels on social media among low-tier city population in China as of July 2020 [Graph], CBNData, September 14, 2020. [Online]. Available: https://www.statista.com/statistics/1174764/china-online-beauty-products-buying-channels-among-low-tier-city-residents/
