Most named online cosmetics buying channels among small-city residents in China 2020
From December 2019 to July 2020, around 26.4 percent of the social media users from low-tier cities in China mentioned that they buy cosmetics and beauty products from live streaming, higher than the 21.5 percent among high-tier city residents. Meanwhile, around 2.6 percent of respondents from low-tier cities who bought beauty product online shopped via Kuaishou, a Chinese short video app.
