Most named online cosmetics buying channels among big-city residents in China 2020

Published by
Yihan Ma,
Dec 20, 2024
From December 2019 to July 2020, around 27.1 percent of social media users from high-tier cities in China mentioned Tmall as their online purchasing channel for cosmetics and beauty products. Meanwhile, around 21.5 percent of the high-tier cities population who bought beauty product online shopped via live streaming.

Most frequently mentioned online beauty products purchasing channels on social media among high-tier city population in China as of July 2020

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Sources

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Release date

September 2020

Region

China

Survey time period

December 2019 to July 2020

Supplementary notes

According to the source, the research was conducted by analysing more than two million user comments and posts on the following social platforms: Weibo, Xiaohongshu, Douyin, Bilibili, Zhihu, Tmall, and WeChat official accounts.

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