From December 2019 to July 2020, around 27.1 percent of social media users from high-tier cities in China mentioned Tmall as their online purchasing channel for cosmetics and beauty products. Meanwhile, around 21.5 percent of the high-tier cities population who bought beauty product online shopped via live streaming.
Most frequently mentioned online beauty products purchasing channels on social media among high-tier city population in China as of July 2020
Characteristic
Rate of mentioning
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
According to the source, the research was conducted by analysing more than two million user comments and posts on the following social platforms: Weibo, Xiaohongshu, Douyin, Bilibili, Zhihu, Tmall, and WeChat official accounts.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CBNData. (September 14, 2020). Most frequently mentioned online beauty products purchasing channels on social media among high-tier city population in China as of July 2020 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1174713/china-online-beauty-products-buying-channels-among-high-tier-city-residents/
CBNData. "Most frequently mentioned online beauty products purchasing channels on social media among high-tier city population in China as of July 2020." Chart. September 14, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1174713/china-online-beauty-products-buying-channels-among-high-tier-city-residents/
CBNData. (2020). Most frequently mentioned online beauty products purchasing channels on social media among high-tier city population in China as of July 2020. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1174713/china-online-beauty-products-buying-channels-among-high-tier-city-residents/
CBNData. "Most Frequently Mentioned Online Beauty Products Purchasing Channels on Social Media among High-tier City Population in China as of July 2020." Statista, Statista Inc., 14 Sep 2020, https://www.statista.com/statistics/1174713/china-online-beauty-products-buying-channels-among-high-tier-city-residents/
CBNData, Most frequently mentioned online beauty products purchasing channels on social media among high-tier city population in China as of July 2020 Statista, https://www.statista.com/statistics/1174713/china-online-beauty-products-buying-channels-among-high-tier-city-residents/ (last visited July 27, 2024)
Most frequently mentioned online beauty products purchasing channels on social media among high-tier city population in China as of July 2020 [Graph], CBNData, September 14, 2020. [Online]. Available: https://www.statista.com/statistics/1174713/china-online-beauty-products-buying-channels-among-high-tier-city-residents/