Most impactful areas to clinical real-world evidence as of 2018

Percentage of executives that said select areas would be most impactful to current and future real-world evidence (RWE) as of 2018*

CharacteristicCurrentFuture
Better understanding subpopulations and heterogeneity of treatment effects 60% 40%
Understanding burdern of disease 60% 5%
Monitoring patient safety (i.e., pharmacovigilance) 50% 30%
Comparative effectiveness research 35% 20%
Supporting regulatory submission and or label expansion 20% 45%
Accelerating the execution of clinical trials using RWD as a control arm for clinical trials 15% 35%
Optimizing the design of clinical trials 10% 50%
Identifying new drug targets/areas of unmet needs 10% 20%
Design of value-based contracting schemes 5% 40%
Biomarker hypothesis generation/validation 10% 10%
Supporting patient engagement programs 0% 5%
Measuring sales performance, targeting, and marketing metrics 0% 0%
Informing business development and portfolio strategy (therapeutic area assessment) 0% 0%
Created with Highcharts 7.2.2Percentage of respondents40%40%5%5%30%30%20%20%45%45%35%35%50%50%20%20%40%40%10%10%5%5%0%0%0%0%0%0%60%60%60%60%50%50%35%35%20%20%15%15%10%10%10%10%5%5%10%10%0%0%0%0%0%0%0%0%CurrentFutureBetter understanding subpopulations and heterogeneity of treatmenteffectsUnderstanding burdern of diseaseMonitoring patient safety (i.e., pharmacovigilance)Comparative effectiveness researchSupporting regulatory submission and or label expansionAccelerating the execution of clinical trials using RWD as a control armfor clinical trialsOptimizing the design of clinical trialsIdentifying new drug targets/areas of unmet needsDesign of value-based contracting schemesBiomarker hypothesis generation/validationSupporting patient engagement programsMeasuring sales performance, targeting, and marketing metricsInforming business development and portfolio strategy (therapeuticarea assessment)Informing pricing strategies
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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Release date

January 2019

Region

Worldwide

Survey time period

as of 2018

Supplementary notes

* The figures denote current and future application areas ranked among the top three by respondents and expressed as a percentage.

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