E-commerce companies planning on using dynamic pricing 2021

Published by Statista Research Department, Mar 24, 2025
In North America and Europe, 17 percent of e-commerce companies planned on starting to use dynamic pricing in 2021, a survey revealed. Additionally, 21 percent of the e-commerce businesses surveyed were already using dynamic pricing, and 32 percent did not have plans to adopt this strategy in the upcoming year.

Share of e-commerce companies planning to implement dynamic pricing in North America and Europe in 2021

CharacteristicShare of respondents
No, we will not introduce dynamic pricing 32%
Still evaluating 27%
We are already doing it 21%
Yes, we will introduce it 15%
Do not know 4%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents32%32%27%27%21%21%15%15%4%4%No, we will not introduce dynamic pricingStill evaluatingWe are already doing itYes, we will introduce itDo not know
0%10%20%30%2.5%5%7.5%12.5%15%17.5%22.5%25%27.5%32.5%35%37.5%

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Release date

July 2021

Region

North America, Europe

Survey time period

October 2020

Number of respondents

100 e-commerce decision-makers

Supplementary notes

Original question: 'Will you introduce any of the following practices in 2021? (Dynamic Pricing)'

Values may not add up to 100 percent due to rounding.

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