In North America and Europe, 17 percent of e-commerce companies planned on starting to use dynamic pricing in 2021, a survey revealed. Additionally, 21 percent of the e-commerce businesses surveyed were already using dynamic pricing, and 32 percent did not have plans to adopt this strategy in the upcoming year.
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Share of e-commerce companies planning to implement dynamic pricing in North America and Europe in 2021
Characteristic
Share of respondents
No, we will not introduce dynamic pricing
32%
Still evaluating
27%
We are already doing it
21%
Yes, we will introduce it
15%
Do not know
4%
Created with Highcharts 7.2.2Share of respondents32%32%27%27%21%21%15%15%4%4%No, we will not introduce dynamic pricingStill evaluatingWe are already doing itYes, we will introduce itDo not know
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SearchNode. (July 11, 2021). Share of e-commerce companies planning to implement dynamic pricing in North America and Europe in 2021 [Graph]. In Statista. Retrieved August 13, 2025, from https://www.statista.com/statistics/1174557/dynamic-pricing-ecommerce-companies-worldwide/
SearchNode. "Share of e-commerce companies planning to implement dynamic pricing in North America and Europe in 2021." Chart. July 11, 2021. Statista. Accessed August 13, 2025. https://www.statista.com/statistics/1174557/dynamic-pricing-ecommerce-companies-worldwide/
SearchNode. (2021). Share of e-commerce companies planning to implement dynamic pricing in North America and Europe in 2021. Statista. Statista Inc.. Accessed: August 13, 2025. https://www.statista.com/statistics/1174557/dynamic-pricing-ecommerce-companies-worldwide/
SearchNode. "Share of E-commerce Companies Planning to Implement Dynamic Pricing in North America and Europe in 2021." Statista, Statista Inc., 11 Jul 2021, https://www.statista.com/statistics/1174557/dynamic-pricing-ecommerce-companies-worldwide/
SearchNode, Share of e-commerce companies planning to implement dynamic pricing in North America and Europe in 2021 Statista, https://www.statista.com/statistics/1174557/dynamic-pricing-ecommerce-companies-worldwide/ (last visited August 13, 2025)
Share of e-commerce companies planning to implement dynamic pricing in North America and Europe in 2021 [Graph], SearchNode, July 11, 2021. [Online]. Available: https://www.statista.com/statistics/1174557/dynamic-pricing-ecommerce-companies-worldwide/
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