An October 2020 survey among e-commerce decision makers in North America and Europe revealed that only 12 percent of e-commerce companies planned to introduce direct sales through social media platforms in 2021. Up to 30 percent of these businesses were already selling via social media at that time, while another 33 percent of respondents said they were still evaluating whether to adopt this strategy or not.
Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021
Characteristic
Share of respondents
Still evaluating
33%
We already sell on social media
30%
No, we will not introduce direct selling on social media in 2021
20%
Yes, we will introduce direct selling on social media in 2021
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SearchNode. (July 11, 2021). Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
SearchNode. "Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021." Chart. July 11, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
SearchNode. (2021). Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
SearchNode. "Share of E-commerce Companies Planning on Selling Directly on Social Media in North America and Europe in 2021." Statista, Statista Inc., 11 Jul 2021, https://www.statista.com/statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
SearchNode, Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021 Statista, https://www.statista.com/statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/ (last visited December 22, 2024)
Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021 [Graph], SearchNode, July 11, 2021. [Online]. Available: https://www.statista.com/statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
