An October 2020 survey among e-commerce decision makers in North America and Europe revealed that only 12 percent of e-commerce companies planned to introduce direct sales through social media platforms in 2021. Up to 30 percent of these businesses were already selling via social media at that time, while another 33 percent of respondents said they were still evaluating whether to adopt this strategy or not.
Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021
Characteristic
Share of respondents
Still evaluating
33%
We already sell on social media
30%
No, we will not introduce direct selling on social media in 2021
20%
Yes, we will introduce direct selling on social media in 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SearchNode. (July 11, 2021). Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
SearchNode. "Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021." Chart. July 11, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
SearchNode. (2021). Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
SearchNode. "Share of E-commerce Companies Planning on Selling Directly on Social Media in North America and Europe in 2021." Statista, Statista Inc., 11 Jul 2021, https://www.statista.com/statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
SearchNode, Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021 Statista, https://www.statista.com/statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/ (last visited November 21, 2024)
Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021 [Graph], SearchNode, July 11, 2021. [Online]. Available: https://www.statista.com/statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
