Household appliances revenue Europe 2018-2028

In 2023, the household appliances industry in Europe generated over 93 billion U.S. dollars in sales revenue. Except for a brief decline in 2022, the European household appliances market has increased consistently each year since 2018. The market was poised to exceed 100 billion U.S. dollars in 2024 and is forecast to generate over 119 billion U.S. dollars in revenue by 2028.

Major and small appliances revenue in Europe

In the European appliances market, major household appliances such as washing machines and refrigerators generated around 54.2 billion U.S. dollars in 2023, while revenue from small appliances in Europe exceeded 43.4 billion U.S. dollars that year. Revenue from smart home large and small appliances accounted for over 12.1 billion U.S. dollars in 2023 of the total European household appliances revenue and is forecast to continue increasing in coming years.

Large appliances lead the European home retail sector

In the European home appliance retail sector, washing machines held the distinction of being the most sold item. In 2022 alone, retailers reported the sale of over 23 million washing machines in Europe. Refrigerators trailed closely behind with nearly 21.5 million units sold, reinforcing their essential role in households across Europe. Among the small appliances category, coffee machines emerged as the best-selling small appliance in Europe that year, selling over 29 million units, followed by food preparation appliances with nearly 25 million units sold.

Revenue of the household appliances industry in Europe 2018-2028 (in billion U.S. dollars)

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Release date

September 2023

More information

Region

Europe

Survey time period

2018 to 2028

Special properties

The market segment includesl major appliances: Refrigerators and freezers; dishwashing machines and washing machines; cookers, and ovens

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition: The Household Appliances market covers appliances that are usually used in private households to perform various tasks such as cleaning, washing, cooking, and refrigeration. The market is competitive, and features various prominent manufacturers including Whirlpool, Midea Group, Electrolux, and Haier Group, to name a few. Consumers electronics and appliances for professional usage are not included in this segment.

Structure: The market is divided into two major segments:

Major Appliances, which includes refrigerators, freezers, dishwashing machines, washing machines, cookers, ovens, and air conditioners.
Small Appliances, which includes vacuum cleaners, small kitchen appliances, hair clippers, irons, toasters, grills, roasters, coffee machines, and hair dryers.

Additional Information: The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, sales channels, and key players. In addition, a comparable estimates box is provided, which shows the forecasted development of the selected market from different sources.

Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product.

For more information on the displayed data, please use the info button right next to the boxes.

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