The food and beverage industry was perceived to be Colombia's main area of expertise in 2019, according to the results of a global survey conducted to find out people's perceptions about a country's brand. When asked in which field Colombians were most experts at, nearly six out of ten respondents chose this category. Retail was the country's second highest regarded area of expertise, with 34 percent of respondents. The restaurant chain Crepes & Waffles is one of the leading foodservice companies in Colombia.
Perception of the expertise of Colombia as a country in 2019, by area
* Global sample distributed as follows:
North America: 25%
Latin America: 29%
Europe: 20%
Middle East and Africa: 12%
Far East: 14%
To participate in the survey, respondents had to be "aware of and familiar with at least seven countries covered" and had to "have traveled internationally at least once in the last year, mix of business and/or leisure".
Interviewees were asked how they perceived a country's brand based on a Hierarchical Decision Model (HDM) including seven key variables: awareness, familiarity, associations, preference, consideration, visit, and recommendation. The six dimensions measured for each country were: Value systems, Made In, Tourism, Heritage & Culture, Quality of Life, and Business Potential.
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FutureBrand. (June 11, 2020). Perception of the expertise of Colombia as a country in 2019, by area [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1174332/colombia-expertise-area/
FutureBrand. "Perception of the expertise of Colombia as a country in 2019, by area." Chart. June 11, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1174332/colombia-expertise-area/
FutureBrand. (2020). Perception of the expertise of Colombia as a country in 2019, by area. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1174332/colombia-expertise-area/
FutureBrand. "Perception of The Expertise of Colombia as a Country in 2019, by Area." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1174332/colombia-expertise-area/
FutureBrand, Perception of the expertise of Colombia as a country in 2019, by area Statista, https://www.statista.com/statistics/1174332/colombia-expertise-area/ (last visited December 30, 2024)
Perception of the expertise of Colombia as a country in 2019, by area [Graph], FutureBrand, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1174332/colombia-expertise-area/
