An October 2020 survey of e-commerce decision makers in Europe and North America revealed 67 percent of e-commerce companies planned on investing more in personalization in 2021. Additionally, it was found that 26 percent of these businesses would keep their personalization investments at the same level, while just one percent planned on investing less in 2021.
Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
SearchNode. (July 11, 2021). Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1174164/investing-personalization-ecommerce-companies-worldwide/
SearchNode. "Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021." Chart. July 11, 2021. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1174164/investing-personalization-ecommerce-companies-worldwide/
SearchNode. (2021). Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1174164/investing-personalization-ecommerce-companies-worldwide/
SearchNode. "Share of E-commerce Companies Planning on Investing More in Personalization in North America and Europe in 2021." Statista, Statista Inc., 11 Jul 2021, https://www.statista.com/statistics/1174164/investing-personalization-ecommerce-companies-worldwide/
SearchNode, Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021 Statista, https://www.statista.com/statistics/1174164/investing-personalization-ecommerce-companies-worldwide/ (last visited February 19, 2025)
Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021 [Graph], SearchNode, July 11, 2021. [Online]. Available: https://www.statista.com/statistics/1174164/investing-personalization-ecommerce-companies-worldwide/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.