E-commerce companies planning to invest in personalization 2021

Published by
Stephanie Chevalier,
Mar 15, 2023
An October 2020 survey of e-commerce decision makers in Europe and North America revealed 67 percent of e-commerce companies planned on investing more in personalization in 2021. Additionally, it was found that 26 percent of these businesses would keep their personalization investments at the same level, while just one percent planned on investing less in 2021.

Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021

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Release date

July 2021

Region

North America, Europe

Survey time period

October 2020

Number of respondents

100 e-commerce decision-makers

Supplementary notes

Original question: 'Will you invest more in personalization in 2021?'

Values may not add up to 100 percent due to rounding.

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