An October 2020 survey of e-commerce decision makers in Europe and North America revealed 67 percent of e-commerce companies planned on investing more in personalization in 2021. Additionally, it was found that 26 percent of these businesses would keep their personalization investments at the same level, while just one percent planned on investing less in 2021.
Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SearchNode. (July 11, 2021). Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1174164/investing-personalization-ecommerce-companies-worldwide/
SearchNode. "Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021." Chart. July 11, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1174164/investing-personalization-ecommerce-companies-worldwide/
SearchNode. (2021). Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1174164/investing-personalization-ecommerce-companies-worldwide/
SearchNode. "Share of E-commerce Companies Planning on Investing More in Personalization in North America and Europe in 2021." Statista, Statista Inc., 11 Jul 2021, https://www.statista.com/statistics/1174164/investing-personalization-ecommerce-companies-worldwide/
SearchNode, Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021 Statista, https://www.statista.com/statistics/1174164/investing-personalization-ecommerce-companies-worldwide/ (last visited August 24, 2024)
Share of e-commerce companies planning on investing more in personalization in North America and Europe in 2021 [Graph], SearchNode, July 11, 2021. [Online]. Available: https://www.statista.com/statistics/1174164/investing-personalization-ecommerce-companies-worldwide/