In all of Europe, online shopping penetration rates were the highest among Western European consumers in 2020: specifically, an estimated 83 percent of Western Europeans shopped online that year. By comparison, roughly 70 percent of Central European shoppers had a habit of buying products on the web.
Percentage of Europeans who shopped online in 2020, by geographical region
Characteristic
Share of Europeans
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Pattern. (October 9, 2020). Percentage of Europeans who shopped online in 2020, by geographical region [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1173986/share-of-europeans-who-shopped-online/
Pattern. "Percentage of Europeans who shopped online in 2020, by geographical region." Chart. October 9, 2020. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1173986/share-of-europeans-who-shopped-online/
Pattern. (2020). Percentage of Europeans who shopped online in 2020, by geographical region. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1173986/share-of-europeans-who-shopped-online/
Pattern. "Percentage of Europeans Who Shopped Online in 2020, by Geographical Region." Statista, Statista Inc., 9 Oct 2020, https://www.statista.com/statistics/1173986/share-of-europeans-who-shopped-online/
Pattern, Percentage of Europeans who shopped online in 2020, by geographical region Statista, https://www.statista.com/statistics/1173986/share-of-europeans-who-shopped-online/ (last visited July 05, 2024)
Percentage of Europeans who shopped online in 2020, by geographical region [Graph], Pattern, October 9, 2020. [Online]. Available: https://www.statista.com/statistics/1173986/share-of-europeans-who-shopped-online/