In 2022, the customer lifetime value (LTV) across the beauty and personal care vertical worldwide had grown considerably, according to a study conducted among a sample of merchants specializing in subscription commerce. Compared to the previous year, the average annual revenue beauty and personal care merchants around the world earned per subscriber had increased by some 25 percent. At minus seven percent, the LTV of home goods companies had actually decreased in comparison to 2021.
Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2022, compared to 2021, by vertical
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ReCharge. (January 9, 2024). Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2022, compared to 2021, by vertical [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
ReCharge. "Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2022, compared to 2021, by vertical." Chart. January 9, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
ReCharge. (2024). Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2022, compared to 2021, by vertical. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
ReCharge. "Year-on-year Change of Annual Customer Lifetime Value (Ltv) of Subscribers Worldwide in 2022, Compared to 2021, by Vertical." Statista, Statista Inc., 9 Jan 2024, https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
ReCharge, Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2022, compared to 2021, by vertical Statista, https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/ (last visited December 21, 2024)
Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2022, compared to 2021, by vertical [Graph], ReCharge, January 9, 2024. [Online]. Available: https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
