Organic search marketing was the channel with the biggest return on investment (ROI) according to a survey of e-commerce decision makers in October 2019. Direct marketing was ranked second with 21 percent of respondents claiming this channel to generate the best ROI for them.
Marketing channels with the best return on investment for global e-commerce companies as of October 2019
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Share of respondents
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SearchNode. (September 7, 2020). Marketing channels with the best return on investment for global e-commerce companies as of October 2019 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1173890/best-roi-global-ecommerce-companies-marketing-channels/
SearchNode. "Marketing channels with the best return on investment for global e-commerce companies as of October 2019." Chart. September 7, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1173890/best-roi-global-ecommerce-companies-marketing-channels/
SearchNode. (2020). Marketing channels with the best return on investment for global e-commerce companies as of October 2019. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1173890/best-roi-global-ecommerce-companies-marketing-channels/
SearchNode. "Marketing Channels with The Best Return on Investment for Global E-commerce Companies as of October 2019." Statista, Statista Inc., 7 Sep 2020, https://www.statista.com/statistics/1173890/best-roi-global-ecommerce-companies-marketing-channels/
SearchNode, Marketing channels with the best return on investment for global e-commerce companies as of October 2019 Statista, https://www.statista.com/statistics/1173890/best-roi-global-ecommerce-companies-marketing-channels/ (last visited July 27, 2024)
Marketing channels with the best return on investment for global e-commerce companies as of October 2019 [Graph], SearchNode, September 7, 2020. [Online]. Available: https://www.statista.com/statistics/1173890/best-roi-global-ecommerce-companies-marketing-channels/
