In 2023, books and entertainment software reached the highest e-commerce penetration rate in the consumer goods sector in Japan, with over 53 percent of goods sold online. In contrast, daily necessities like food and beverages, as well as vehicle-related products, showed one of the lowest shares of distribution through B2C e-commerce.
Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2023, by category
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METI (Japan). (September 25, 2024). Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2023, by category [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan). "Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2023, by category." Chart. September 25, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan). (2024). Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2023, by category. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan). "Share of B2c E-commerce in The Consumer Goods Sector in Japan in Fiscal Year 2023, by Category." Statista, Statista Inc., 25 Sep 2024, https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan), Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2023, by category Statista, https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/ (last visited December 30, 2024)
Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2023, by category [Graph], METI (Japan), September 25, 2024. [Online]. Available: https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
