In 2022, books and entertainment software reached the highest e-commerce penetration rate in the consumer goods sector in Japan, with over 52 percent of goods sold online. In contrast, daily necessities like food and beverages as well as vehicle-related products showed one of the lowest share of distribution through B2C e-commerce.
Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2022, by category
Characteristic
E-commerce ratio
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METI (Japan). (August 31, 2023). Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2022, by category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan). "Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2022, by category." Chart. August 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan). (2023). Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2022, by category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan). "Share of B2c E-commerce in The Consumer Goods Sector in Japan in Fiscal Year 2022, by Category." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan), Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2022, by category Statista, https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/ (last visited July 22, 2024)
Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2022, by category [Graph], METI (Japan), August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/