In 2023, the market value of food and beverages in the business-to-consumer (B2C) e-commerce market in Japan exceeded 2.9 trillion Japanese yen, making it the leading category in the Japanese consumer goods sector. Overall, the B2C e-commerce market for physical merchandise reached a market size of almost 15 trillion yen in 2023.
B2C e-commerce market size in the consumer goods sector in Japan in 2023, by category
(in billion Japanese yen)
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METI (Japan). (September 25, 2024). B2C e-commerce market size in the consumer goods sector in Japan in 2023, by category (in billion Japanese yen) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1173721/japan-b2c-e-commerce-market-value-of-consumer-goods-sector-by-category/
METI (Japan). "B2C e-commerce market size in the consumer goods sector in Japan in 2023, by category (in billion Japanese yen)." Chart. September 25, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1173721/japan-b2c-e-commerce-market-value-of-consumer-goods-sector-by-category/
METI (Japan). (2024). B2C e-commerce market size in the consumer goods sector in Japan in 2023, by category (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1173721/japan-b2c-e-commerce-market-value-of-consumer-goods-sector-by-category/
METI (Japan). "B2c E-commerce Market Size in The Consumer Goods Sector in Japan in 2023, by Category (in Billion Japanese Yen)." Statista, Statista Inc., 25 Sep 2024, https://www.statista.com/statistics/1173721/japan-b2c-e-commerce-market-value-of-consumer-goods-sector-by-category/
METI (Japan), B2C e-commerce market size in the consumer goods sector in Japan in 2023, by category (in billion Japanese yen) Statista, https://www.statista.com/statistics/1173721/japan-b2c-e-commerce-market-value-of-consumer-goods-sector-by-category/ (last visited November 21, 2024)
B2C e-commerce market size in the consumer goods sector in Japan in 2023, by category (in billion Japanese yen) [Graph], METI (Japan), September 25, 2024. [Online]. Available: https://www.statista.com/statistics/1173721/japan-b2c-e-commerce-market-value-of-consumer-goods-sector-by-category/