According to a survey from 2020, the use of subscription-based video streaming services among Finns slightly increased as a result of the coronavirus (COVID-19) outbreak. While 42 percent of the respondents did not subscribe to a streaming service prior to the coronavirus, the corresponding figure in the post-coronavirus period was 39 percent. The share of the Finnish people subscribing to Netflix grew by four percent, reaching 39 percent in April 2020.
Share of people subscribing to TV and movie streaming services before and during the COVID-19 outbreak in Finland in 2020
Characteristic
Pre-coronavirus
Post-coronavirus
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December 27, 2019 to January 9, 2020; April 3-14, 2020
Number of respondents
882 and 1,008 respondents
Age group
18-65 years
Method of interview
Online panel
Supplementary notes
The question was phrased by the source as follows: "Do you currently subscribe to one or several of the following digital services providing TV and/or movie content?"
The source adds the following information: "The following results show selected results from the survey “Digital Music in the Nordics” which was re-run again after the emergence of the COVID-19 pandemic. The results are based on 18–65 year olds and the results from the pre-corona survey thus differ slightly from the results shown in the first part of the report as they are based respondents aged 12–65."
Multiple answers were possible.
The results have been weighted to represent the entire population.
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Polaris Nordic. (May 7, 2020). Share of people subscribing to TV and movie streaming services before and during the COVID-19 outbreak in Finland in 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1172866/coronavirus-impact-on-the-video-streaming-service-subscriptions-in-finland/
Polaris Nordic. "Share of people subscribing to TV and movie streaming services before and during the COVID-19 outbreak in Finland in 2020." Chart. May 7, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1172866/coronavirus-impact-on-the-video-streaming-service-subscriptions-in-finland/
Polaris Nordic. (2020). Share of people subscribing to TV and movie streaming services before and during the COVID-19 outbreak in Finland in 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1172866/coronavirus-impact-on-the-video-streaming-service-subscriptions-in-finland/
Polaris Nordic. "Share of People Subscribing to Tv and Movie Streaming Services before and during The Covid-19 Outbreak in Finland in 2020." Statista, Statista Inc., 7 May 2020, https://www.statista.com/statistics/1172866/coronavirus-impact-on-the-video-streaming-service-subscriptions-in-finland/
Polaris Nordic, Share of people subscribing to TV and movie streaming services before and during the COVID-19 outbreak in Finland in 2020 Statista, https://www.statista.com/statistics/1172866/coronavirus-impact-on-the-video-streaming-service-subscriptions-in-finland/ (last visited August 24, 2024)
Share of people subscribing to TV and movie streaming services before and during the COVID-19 outbreak in Finland in 2020 [Graph], Polaris Nordic, May 7, 2020. [Online]. Available: https://www.statista.com/statistics/1172866/coronavirus-impact-on-the-video-streaming-service-subscriptions-in-finland/