Brazil reported its first case of COVID-19 at the end of February 2020. By mid-March, the public health situation led many Brazilians to restrict their movement and with it the opportunities of going out on a shopping spree. Between February 25 and June 22, the highest share (6.75 percent) of organic shopping app installations in the South American country took place on the week from April 28 to May 4, while non-organic app installs reached a peak two weeks later.
Weekly percentage of shopping app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type
Sample included a total of 6.3 billion organic installs and 3.7 billion non-organic installs. The metric was normalized by dividing the weekly share of installs by the overall number of installs throughout the examined time frame. Therefore the source clarifies that the overall period adds up to 100 percent, with each week representing the share out of the total.
According to the source organic installs are those not attributed to a media source, while non-organic installs (NOI) are attributed to a media source. More information is available here.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AppsFlyer. (June 25, 2020). Weekly percentage of shopping app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1172515/weekly-share-shopping-app-installs-brazil-coronavirus-install-type/
AppsFlyer. "Weekly percentage of shopping app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type." Chart. June 25, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1172515/weekly-share-shopping-app-installs-brazil-coronavirus-install-type/
AppsFlyer. (2020). Weekly percentage of shopping app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1172515/weekly-share-shopping-app-installs-brazil-coronavirus-install-type/
AppsFlyer. "Weekly Percentage of Shopping App Installs in Brazil during The Coronavirus (Covid-19) Outbreak from February to June 2020, by Install Type." Statista, Statista Inc., 25 Jun 2020, https://www.statista.com/statistics/1172515/weekly-share-shopping-app-installs-brazil-coronavirus-install-type/
AppsFlyer, Weekly percentage of shopping app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type Statista, https://www.statista.com/statistics/1172515/weekly-share-shopping-app-installs-brazil-coronavirus-install-type/ (last visited December 03, 2024)
Weekly percentage of shopping app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph], AppsFlyer, June 25, 2020. [Online]. Available: https://www.statista.com/statistics/1172515/weekly-share-shopping-app-installs-brazil-coronavirus-install-type/
