Delivery-related drivers to shop online in the UK 2019
Data collected in 2019 revealed that the most important drivers for online shopping among the customers in the United Kingdom (UK) were free delivery, free return and, transparent and complete delivery costs. 44 percent of the consumers stated that free delivery was an important driver for them to shop online. This was followed by a quarter of respondents who selected free returns, and one-fifth who found transparent and complete delivery costs to be important.