Brazil reported its first case of COVID-19 at the end of February 2020. By mid-March, the public health situation led many Brazilians to restrict their movement and with spare time on their hands. Some decided to invest in mobile gaming. Between February 25 and June 22, the week between March 24 and 30 registered the highest share of both organic (8.02 percent) and non-organic (7.86 percent) casual gaming app installations in the South American country
Weekly percentage of casual gaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type
Sample included a total of 6.3 billion organic installs and 3.7 billion non-organic installs. The metric was normalized by dividing the weekly share of installs by the overall number of installs throughout the examined time frame. Therefore the source clarifies that the overall period adds up to 100 percent, with each week representing the share out of the total.
According to the source organic installs are those not attributed to a media source, while non-organic installs (NOI) are attributed to a media source. More information is available here.
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AppsFlyer. (June 25, 2020). Weekly percentage of casual gaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1172460/weekly-share-gaming-app-installs-brazil-coronavirus-install-type/
AppsFlyer. "Weekly percentage of casual gaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type." Chart. June 25, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1172460/weekly-share-gaming-app-installs-brazil-coronavirus-install-type/
AppsFlyer. (2020). Weekly percentage of casual gaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1172460/weekly-share-gaming-app-installs-brazil-coronavirus-install-type/
AppsFlyer. "Weekly Percentage of Casual Gaming App Installs in Brazil during The Coronavirus (Covid-19) Outbreak from February to June 2020, by Install Type." Statista, Statista Inc., 25 Jun 2020, https://www.statista.com/statistics/1172460/weekly-share-gaming-app-installs-brazil-coronavirus-install-type/
AppsFlyer, Weekly percentage of casual gaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type Statista, https://www.statista.com/statistics/1172460/weekly-share-gaming-app-installs-brazil-coronavirus-install-type/ (last visited December 19, 2024)
Weekly percentage of casual gaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph], AppsFlyer, June 25, 2020. [Online]. Available: https://www.statista.com/statistics/1172460/weekly-share-gaming-app-installs-brazil-coronavirus-install-type/
