A study conducted in August and September 2019 looked at consumer purchasing behavior influenced by ad placement in low quality environment, i.e. digital content with moderate brand risk, unsafe content, but excluding explicit adult and violent content. The survey results show that in Indonesia, 79 percent of respondents said that they would stop using a brand whose ads appear in low quality environment. In the United States, on the other hand, 62 percent of respondents stated that they would stop buying a brand which advertising around such content.
Share of consumers who will stop using brands whose ads appear in low quality environment in selected countries worldwide as of September 2019
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Integral Ad Science. (July 11, 2020). Share of consumers who will stop using brands whose ads appear in low quality environment in selected countries worldwide as of September 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1172301/consumer-behavior-digital-advertising-low-quality-environment-worldwide-by-country/
Integral Ad Science. "Share of consumers who will stop using brands whose ads appear in low quality environment in selected countries worldwide as of September 2019." Chart. July 11, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1172301/consumer-behavior-digital-advertising-low-quality-environment-worldwide-by-country/
Integral Ad Science. (2020). Share of consumers who will stop using brands whose ads appear in low quality environment in selected countries worldwide as of September 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1172301/consumer-behavior-digital-advertising-low-quality-environment-worldwide-by-country/
Integral Ad Science. "Share of Consumers Who Will Stop Using Brands Whose Ads Appear in Low Quality Environment in Selected Countries Worldwide as of September 2019." Statista, Statista Inc., 11 Jul 2020, https://www.statista.com/statistics/1172301/consumer-behavior-digital-advertising-low-quality-environment-worldwide-by-country/
Integral Ad Science, Share of consumers who will stop using brands whose ads appear in low quality environment in selected countries worldwide as of September 2019 Statista, https://www.statista.com/statistics/1172301/consumer-behavior-digital-advertising-low-quality-environment-worldwide-by-country/ (last visited December 21, 2024)
Share of consumers who will stop using brands whose ads appear in low quality environment in selected countries worldwide as of September 2019 [Graph], Integral Ad Science, July 11, 2020. [Online]. Available: https://www.statista.com/statistics/1172301/consumer-behavior-digital-advertising-low-quality-environment-worldwide-by-country/
