Brazil reported its first case of COVID-19 at the end of February 2020. By mid-March, the public health situation led many Brazilians to restrict their movement and with it the possibility of making your payments and transfers in person. Between February 25 and June 22, the week from April 7 to 13 registered the highest share of both organic (8.16 percent) and non-organic (8.33 percent) casual gaming app installations in the South American country
Weekly percentage of financial services app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type
Includes mobile payments, money transfers, budget management, credit reports, credit scores, credit cards and other financial tools
Supplementary notes
Sample included a total of 6.3 billion organic installs and 3.7 billion non-organic installs. The metric was normalized by dividing the weekly share of installs by the overall number of installs throughout the examined time frame. Therefore the source clarifies that the overall period adds up to 100 percent, with each week representing the share out of the total.
According to the source organic installs are those not attributed to a media source, while non-organic installs (NOI) are attributed to a media source. More information is available here.
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AppsFlyer. (June 25, 2020). Weekly percentage of financial services app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1172274/weekly-share-financial-services-app-installs-brazil-coronavirus-install-type/
AppsFlyer. "Weekly percentage of financial services app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type." Chart. June 25, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1172274/weekly-share-financial-services-app-installs-brazil-coronavirus-install-type/
AppsFlyer. (2020). Weekly percentage of financial services app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1172274/weekly-share-financial-services-app-installs-brazil-coronavirus-install-type/
AppsFlyer. "Weekly Percentage of Financial Services App Installs in Brazil during The Coronavirus (Covid-19) Outbreak from February to June 2020, by Install Type." Statista, Statista Inc., 25 Jun 2020, https://www.statista.com/statistics/1172274/weekly-share-financial-services-app-installs-brazil-coronavirus-install-type/
AppsFlyer, Weekly percentage of financial services app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type Statista, https://www.statista.com/statistics/1172274/weekly-share-financial-services-app-installs-brazil-coronavirus-install-type/ (last visited November 22, 2024)
Weekly percentage of financial services app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph], AppsFlyer, June 25, 2020. [Online]. Available: https://www.statista.com/statistics/1172274/weekly-share-financial-services-app-installs-brazil-coronavirus-install-type/
