At the end of February 2020, Mexico detected the first cases of COVID-19 in its territory. Since the beginning of the pandemic, entertainment streaming app installs have increased in the North American country. While organic installs of streaming apps reached a peak in mid-March, most non-organic installs (9.78 percent) were made from May 5 to 11.
Weekly percentage of streaming app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type
Sample included a total of 6.3 billion organic installs and 3.7 billion non-organic installs. The metric was normalized by dividing the weekly share of installs by the overall number of installs throughout the examined time frame. Therefore the source clarifies that the overall period adds up to 100 percent, with each week representing the share out of the total.
According to the source organic installs are those not attributed to a media source, while non-organic installs (NOI) are attributed to a media source. More information is available here.
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AppsFlyer. (June 25, 2020). Weekly percentage of streaming app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1172249/weekly-share-streaming-app-installs-mexico-coronavirus-install-type/
AppsFlyer. "Weekly percentage of streaming app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type." Chart. June 25, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1172249/weekly-share-streaming-app-installs-mexico-coronavirus-install-type/
AppsFlyer. (2020). Weekly percentage of streaming app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1172249/weekly-share-streaming-app-installs-mexico-coronavirus-install-type/
AppsFlyer. "Weekly Percentage of Streaming App Installs in Mexico during The Coronavirus (Covid-19) Outbreak from February to June 2020, by Install Type." Statista, Statista Inc., 25 Jun 2020, https://www.statista.com/statistics/1172249/weekly-share-streaming-app-installs-mexico-coronavirus-install-type/
AppsFlyer, Weekly percentage of streaming app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type Statista, https://www.statista.com/statistics/1172249/weekly-share-streaming-app-installs-mexico-coronavirus-install-type/ (last visited December 21, 2024)
Weekly percentage of streaming app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph], AppsFlyer, June 25, 2020. [Online]. Available: https://www.statista.com/statistics/1172249/weekly-share-streaming-app-installs-mexico-coronavirus-install-type/
