It was found that as of September 2019, 55 percent of respondents from the United Kingdom said they felt less favorable towards brands whose ads appear next to low quality content, referring to content with moderate brand risk, unsafe content, but excluding explicit adult and violent content. In France on the other hand, only 33 percent of respondents felt less favorable to brands advertising around such content.
Share of respondents who feel less favorable towards brands whose ads appear next to low quality content in selected countries worldwide as of September 2019
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Integral Ad Science. (July 11, 2020). Share of respondents who feel less favorable towards brands whose ads appear next to low quality content in selected countries worldwide as of September 2019 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1172248/opinion-ads-around-low-quality-content-worldwide-by-country/
Integral Ad Science. "Share of respondents who feel less favorable towards brands whose ads appear next to low quality content in selected countries worldwide as of September 2019." Chart. July 11, 2020. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1172248/opinion-ads-around-low-quality-content-worldwide-by-country/
Integral Ad Science. (2020). Share of respondents who feel less favorable towards brands whose ads appear next to low quality content in selected countries worldwide as of September 2019. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1172248/opinion-ads-around-low-quality-content-worldwide-by-country/
Integral Ad Science. "Share of Respondents Who Feel Less Favorable towards Brands Whose Ads Appear next to Low Quality Content in Selected Countries Worldwide as of September 2019." Statista, Statista Inc., 11 Jul 2020, https://www.statista.com/statistics/1172248/opinion-ads-around-low-quality-content-worldwide-by-country/
Integral Ad Science, Share of respondents who feel less favorable towards brands whose ads appear next to low quality content in selected countries worldwide as of September 2019 Statista, https://www.statista.com/statistics/1172248/opinion-ads-around-low-quality-content-worldwide-by-country/ (last visited December 04, 2024)
Share of respondents who feel less favorable towards brands whose ads appear next to low quality content in selected countries worldwide as of September 2019 [Graph], Integral Ad Science, July 11, 2020. [Online]. Available: https://www.statista.com/statistics/1172248/opinion-ads-around-low-quality-content-worldwide-by-country/
