Leading reasons for buying luxury goods online in China 2023

Main reasons for buying luxury goods online among respondents in China as of January 2023

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Release date

March 2023

Region

China

Survey time period

January 2023

Number of respondents

2,000 respondents

Special properties

among consumers from mainland China

Method of interview

Online survey

Supplementary notes

Original question: Why do you purchase luxury goods online?

The average annual household income among the respondents was 1.4 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents.

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