According to the survey on luxury goods purchases as of January 2023, around 46 percent of surveyed luxury goods shoppers from mainland China stated that their main reason for shopping online was to save time. Approximately 44 percent of respondents choose to shop for luxury goods online due to its convenience.
Main reasons for buying luxury goods online among respondents in China as of January 2023
Original question: Why do you purchase luxury goods online?
The average annual household income among the respondents was 1.4 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ruder Finn. (March 22, 2023). Main reasons for buying luxury goods online among respondents in China as of January 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1172219/china-reasons-for-purchasing-luxury-goods-online/
Ruder Finn. "Main reasons for buying luxury goods online among respondents in China as of January 2023." Chart. March 22, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1172219/china-reasons-for-purchasing-luxury-goods-online/
Ruder Finn. (2023). Main reasons for buying luxury goods online among respondents in China as of January 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1172219/china-reasons-for-purchasing-luxury-goods-online/
Ruder Finn. "Main Reasons for Buying Luxury Goods Online among Respondents in China as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1172219/china-reasons-for-purchasing-luxury-goods-online/
Ruder Finn, Main reasons for buying luxury goods online among respondents in China as of January 2023 Statista, https://www.statista.com/statistics/1172219/china-reasons-for-purchasing-luxury-goods-online/ (last visited November 21, 2024)
Main reasons for buying luxury goods online among respondents in China as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1172219/china-reasons-for-purchasing-luxury-goods-online/