According to the survey on luxury goods purchases as of January 2023, around 46 percent of surveyed luxury goods shoppers from mainland China stated that their main reason for shopping online was to save time. Approximately 44 percent of respondents choose to shop for luxury goods online due to its convenience.
Main reasons for buying luxury goods online among respondents in China as of January 2023
Original question: Why do you purchase luxury goods online?
The average annual household income among the respondents was 1.4 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents.
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Ruder Finn. (March 22, 2023). Main reasons for buying luxury goods online among respondents in China as of January 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1172219/china-reasons-for-purchasing-luxury-goods-online/
Ruder Finn. "Main reasons for buying luxury goods online among respondents in China as of January 2023." Chart. March 22, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1172219/china-reasons-for-purchasing-luxury-goods-online/
Ruder Finn. (2023). Main reasons for buying luxury goods online among respondents in China as of January 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1172219/china-reasons-for-purchasing-luxury-goods-online/
Ruder Finn. "Main Reasons for Buying Luxury Goods Online among Respondents in China as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1172219/china-reasons-for-purchasing-luxury-goods-online/
Ruder Finn, Main reasons for buying luxury goods online among respondents in China as of January 2023 Statista, https://www.statista.com/statistics/1172219/china-reasons-for-purchasing-luxury-goods-online/ (last visited December 21, 2024)
Main reasons for buying luxury goods online among respondents in China as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1172219/china-reasons-for-purchasing-luxury-goods-online/
