At the end of February 2020, the first cases of COVID-19 were detected in Brazil. During the first weeks of the pandemic, the installation of streaming apps boomed in the South American country, reaching a peak in both organic and non-organic installs on the week of March 17 to 23.
Weekly percentage of streaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type
Sample included a total of 6.3 billion organic installs and 3.7 billion non-organic installs. The metric was normalized by dividing the weekly share of installs by the overall number of installs throughout the examined time frame. Therefore the source clarifies that the overall period adds up to 100 percent, with each week representing the share out of the total.
According to the source organic installs are those not attributed to a media source, while non-organic installs (NOI) are attributed to a media source. More information is available here.
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AppsFlyer. (June 25, 2020). Weekly percentage of streaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1172207/weekly-share-streaming-app-installs-brazil-coronavirus-install-type/
AppsFlyer. "Weekly percentage of streaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type." Chart. June 25, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1172207/weekly-share-streaming-app-installs-brazil-coronavirus-install-type/
AppsFlyer. (2020). Weekly percentage of streaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1172207/weekly-share-streaming-app-installs-brazil-coronavirus-install-type/
AppsFlyer. "Weekly Percentage of Streaming App Installs in Brazil during The Coronavirus (Covid-19) Outbreak from February to June 2020, by Install Type." Statista, Statista Inc., 25 Jun 2020, https://www.statista.com/statistics/1172207/weekly-share-streaming-app-installs-brazil-coronavirus-install-type/
AppsFlyer, Weekly percentage of streaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type Statista, https://www.statista.com/statistics/1172207/weekly-share-streaming-app-installs-brazil-coronavirus-install-type/ (last visited December 24, 2024)
Weekly percentage of streaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph], AppsFlyer, June 25, 2020. [Online]. Available: https://www.statista.com/statistics/1172207/weekly-share-streaming-app-installs-brazil-coronavirus-install-type/
