According to the survey on luxury goods purchases as of January 2023, around 33 percent of respondents from Hong Kong said they purchased luxury goods online to save time rather than going into physical stores. In the meantime, approximately 39 percent of respondents chose to order luxury goods online because it was easier for them to compare prices online.
Main reasons for buying luxury goods online among respondents in Hong Kong as of January 2023
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Original question: Why do you purchase luxury goods online?
The survey was conducted among respondents who were:
45 percent male and 55 percent female;
33 percent from New Territories, 27 percent from Kowloon, and 40 percent from Hong Kong Island.
The annual average household income among the respondents was 1.19 million Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.12 euros (as of June 2023).
The average age of the respondents was 36.8 years old.
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Ruder Finn. (March 22, 2023). Main reasons for buying luxury goods online among respondents in Hong Kong as of January 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1172206/hong-kong-reasons-for-purchasing-luxury-goods-online/
Ruder Finn. "Main reasons for buying luxury goods online among respondents in Hong Kong as of January 2023." Chart. March 22, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1172206/hong-kong-reasons-for-purchasing-luxury-goods-online/
Ruder Finn. (2023). Main reasons for buying luxury goods online among respondents in Hong Kong as of January 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1172206/hong-kong-reasons-for-purchasing-luxury-goods-online/
Ruder Finn. "Main Reasons for Buying Luxury Goods Online among Respondents in Hong Kong as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1172206/hong-kong-reasons-for-purchasing-luxury-goods-online/
Ruder Finn, Main reasons for buying luxury goods online among respondents in Hong Kong as of January 2023 Statista, https://www.statista.com/statistics/1172206/hong-kong-reasons-for-purchasing-luxury-goods-online/ (last visited July 22, 2024)
Main reasons for buying luxury goods online among respondents in Hong Kong as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1172206/hong-kong-reasons-for-purchasing-luxury-goods-online/
