A study conducted in Augusts and September of 2019 evaluated the likeliness of consumers to engage with digital advertising placed around a high quality environment, meaning around content with low brand risk and content from established and trusted publishers, According to the findings, 78 percent of respondents from Indonesia said that they were likely to engage with ads seen around high quality content. In comparison, only 55 percent of Canadian respondents said that they were likely to do so.
Likeliness of consumer engagement with digital advertising placed in a high quality environment in selected countries worldwide as of September 2019
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Integral Ad Science. (July 11, 2020). Likeliness of consumer engagement with digital advertising placed in a high quality environment in selected countries worldwide as of September 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1172193/engagement-advertising-quality-content-worldwide-by-country/
Integral Ad Science. "Likeliness of consumer engagement with digital advertising placed in a high quality environment in selected countries worldwide as of September 2019." Chart. July 11, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1172193/engagement-advertising-quality-content-worldwide-by-country/
Integral Ad Science. (2020). Likeliness of consumer engagement with digital advertising placed in a high quality environment in selected countries worldwide as of September 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1172193/engagement-advertising-quality-content-worldwide-by-country/
Integral Ad Science. "Likeliness of Consumer Engagement with Digital Advertising Placed in a High Quality Environment in Selected Countries Worldwide as of September 2019." Statista, Statista Inc., 11 Jul 2020, https://www.statista.com/statistics/1172193/engagement-advertising-quality-content-worldwide-by-country/
Integral Ad Science, Likeliness of consumer engagement with digital advertising placed in a high quality environment in selected countries worldwide as of September 2019 Statista, https://www.statista.com/statistics/1172193/engagement-advertising-quality-content-worldwide-by-country/ (last visited July 22, 2024)
Likeliness of consumer engagement with digital advertising placed in a high quality environment in selected countries worldwide as of September 2019 [Graph], Integral Ad Science, July 11, 2020. [Online]. Available: https://www.statista.com/statistics/1172193/engagement-advertising-quality-content-worldwide-by-country/
