Latin America: leading media agency networks 2020, by business value

Published by
Michele Majidi,
Aug 24, 2023
It was calculated that in the first quarter of 2020, Wavemaker (a subsidiary of WPP) gained 38 million U.S dollars in new business, accounting for both retained and new clients in Latin America. Mindshare (a subsidiary of GroupM) ranked second, with a result of 33 million dollars in new business value.

Leading media agency networks in Latin America in 1st quarter 2020, by new business value (in million U.S. dollars)

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Release date

May 2020

Region

LAC

Survey time period

Q1 2020

Special properties

including retentions / includes only Mexico, Argentina, Colombia, and Chile

Supplementary notes

The source defines new business value as a sum of wins and retentions minus losses.

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