Usage of digital media for awareness insurance India 2020 by medium

Published by A. Minhas, Jul 12, 2023
Close to 70 percent of health insurance policy holders in India reported using TV as a channel to drive awareness about insurance products according to a survey in 2020. The use of aggregators, on the other hand, reflected only 12 percent as a communication channel for receiving information.

Usage of digital media for awareness on insurance policies in India in 2020, by medium

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Release date

August 2020

Region

India

Survey time period

2020

Number of respondents

1000+

Age group

28-45

Supplementary notes

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